What is On-page SEO?

On-page SEO (or on-site SEO) is the optimisation work that takes place on the website and includes various methods and techniques that make it easier for Google to both find the site and understand its content. It is important to structure your website's content so that it is easy for Google to understand what it is about, and whether it has relevant answers to different Google searches.

Why is On-page SEO so important?

When someone types a keyword or phrase into Google and presses search, Google wants to provide the user with the best and most relevant information. By maintaining high quality content on your site, you help the various search engines to link your content to the keyword you want to rank for.

With Google constantly updating its algorithms, the user-friendliness of your website is increasingly important. For example, the fact that your website is primarily adapted for mobile devices is a major ranking factor. It is also important to ensure that the content on your site is as accessible as possible.

The basics of On-page SEO

The basics of On-page SEO are as follows:

Have a clear structure in your headings

The headings on your website are split between H1 - H6. There should only be one H1 per page, and here you should make sure to use your most important keyword. You can try to get the keyword into the rest of the headings too, but don't push it in for the sake of it, you'll end up with weirdly worded headings. Keep in mind that you are primarily writing for humans, not for robots. You also don't have to write out the keyword in exactly the same way, different inflections of the word work well.

Use the keywords in the meta description and title.

If you have a page on your website that deals with, for example. search engine optimisation, you want that word in the title. Explain in the title what the page is about. Do you explain what search engine optimisation is? Then the title could be "What is search engine optimisation? We have the answer".

You do the same in the meta description, but it should be slightly longer. It should briefly describe what the page content is about.

Linking internally but also to other sites

Link internally on all your pages on your site, and link mostly to the pages you want Google to understand are most important. But don't overdo it. Also link externally, to other websites. In Google's eyes, this means that you want to provide users with good and relevant information.

Have logical URLs

Make sure the URL is relevant and try to include the keyword in it.

It should look like this: https://www.webbzone.se/soktomoroptimering
And not like this: https://www.webbzone.se/p=6357

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